We use patent-pending machine learning processing to develop a cross-device graph that is based on your data and tailored to your needs. This gives you more complete coverage along with higher quality compared to a generic third-party approach.
WHY WE’RE DIFFERENT
You need to make decisions about which visitors to target, what marketing programs to grow, and how to optimize your customer experience. Most importantly, you need to make those decisions based on accurate information. That’s why we’ve built our platform around transparency, flexibility, and industry-leading machine learning processing (patent-pending) so you have confidence in every datapoint, every measure of ROI, and every decision you make.
A data platform shouldn’t be a black box. We give you access to both aggregates and the underlying customer-level data. We let you dig into your data and see each step in the customer journey. With full transparency, you and your team can have confidence in the insights you gain and the decisions you make.
We believe that you own your data, and should be able to use it however you want. We give you flexibility to use the tools you’re already comfortable with. We also integrate with your agency partner to improve how they work for you.